Gun Shop & Gold Buyer Near Milwaukee, WI

Skip the Milwaukee markup

Milwaukee has plenty of gun shops. Some are great. Many have inflated prices, thin used inventory, and FFL transfer fees that creep up every year. We're under an hour west on I-94 with a deeper used selection, fair transfer fees, and a one-on-one experience you won't get at a 40,000-square-foot big-box store.

We're also one of the most direct ways to sell gold, silver, or coins at fair, spot-pegged prices — worth the drive vs. mailing valuables to a pay-by-mail service.

What we do

• Firearm sales — new and used handguns, rifles, shotguns from every major brand
• Cash for guns — we buy used firearms and entire estate collections
• Gold & silver buying — free appraisals, market-pegged pricing, cash same day
• FFL transfers — same-day pickup with cleared background check
• Firearms auctions — live and consignment, regional buyer base

Directions from Milwaukee

From downtown Milwaukee, take I-94 W about 45 minutes, exit at Hwy 26 N (Johnson Creek), and follow Hwy 26 about 10 minutes into downtown Watertown. We're at 204 N Water Street — the historic brick building with the eagle on the window. Easy street parking and a lot behind the building.

Call before you drive

If you're coming from Milwaukee for something specific, call ahead — 262-343-2329. We'll confirm it's on the shelf or pull it from our live GunStores.net inventory so it's waiting when you arrive.